Sales and Marketing Expert

The Sales & Marketing Expert will be responsible for revenue growth, lead conversion, and market expansion across our IT, e-commerce, CRM, and travel platforms. This role requires a commercial thinker who understands digital products, customer journeys, and conversion funnels, and who consistently delivers against measurable sales targets.

Key Responsibilities

Sales Responsibilities

• Own and deliver confirmed monthly and quarterly sales targets
• Drive B2B and B2C sales for IT solutions, SaaS products, e-commerce platforms, and CRM systems
• Manage the full sales cycle: lead generation → qualification → proposal → negotiation → closing
• Present and demo software platforms, CRM systems, and e-commerce solutions to clients
• Build and manage a healthy sales pipeline with accurate forecasting
• Identify upsell and cross-sell opportunities within existing clients
• Maintain strong relationships with clients, partners, and vendors
• Coordinate with delivery and product teams for smooth onboarding and implementation

Marketing Responsibilities

• Execute sales-driven marketing strategies aligned with revenue goals
• Support go-to-market strategies for e-commerce and CRM products
• Plan campaigns focused on lead generation, conversion, and retention
• Track campaign performance and optimize based on ROI and funnel metrics
• Support branding, promotions, and market positioning initiatives

E-commerce Responsibilities

• Understand and promote e-commerce platforms, online marketplaces, and digital storefronts
• Drive merchant onboarding, vendor acquisition, and customer growth
• Optimize conversion funnels, promotions, and customer acquisition strategies
• Work with internal teams on pricing, offers, and platform growth strategies

CRM Responsibilities

• Use CRM systems to manage leads, pipelines, customer data, and sales reporting
• Drive CRM adoption for sales tracking, forecasting, and customer lifecycle management
• Understand CRM workflows, automation, and customer segmentation
• Ensure accurate reporting of sales activities and performance metrics
• Leverage CRM insights to improve conversion and retention strategies

Social Media Marketing (Bonus Skill)

• Execute performance-focused social media campaigns to support sales
• Support content calendars aligned with lead generation and conversions
• Drive inbound leads through paid and organic channels
• Monitor analytics, engagement, and conversion performance

Industry Expertise (Bonus)

• Experience in IT, SaaS, CRM platforms, e-commerce solutions
• Exposure to travel, tourism, or lifestyle platforms
• Understanding of subscription models, marketplaces, and platform-based products

Key Performance Indicators (KPIs)

• Confirmed monthly & quarterly revenue targets
• Lead-to-conversion ratio
• Sales pipeline value and accuracy
• E-commerce merchant/customer acquisition
• CRM data accuracy and usage
• Campaign ROI and cost-per-lead
• Client retention, upsell, and cross-sell rates

Required Skills & Competencies

• Strong sales negotiation and closing skills
• Proven ability to meet confirmed sales targets
• Solid understanding of e-commerce and CRM systems
• Data-driven and analytical mindset
• Strong communication, presentation, and relationship-building skills
• Ability to work independently with ownership and accountability
• Familiarity with CRM tools, sales dashboards, and reporting systems

Qualifications & Experience

• Minimum 3 years of proven experience in Sales & Marketing
• Demonstrated track record of meeting or exceeding sales targets
• Experience in IT, SaaS, e-commerce, CRM, or travel industry will be a strong advantage
• Social media marketing experience is a bonus
• Bachelor’s degree in Marketing, Business, Management, or related field (preferred)

Work Environment

• Target-driven, performance-oriented role
• Exposure to multiple digital platforms and products
• Growth-focused, entrepreneurial culture
• Hybrid or office-based work model (as applicable)
• Clear KPIs with autonomy and accountability

Compensation & Benefits

• Competitive salary based on experience
• Performance-based commissions and incentives
• Career growth opportunities across multiple platforms
• Exposure to IT, e-commerce, CRM, and travel ecosystems